Friday, 13 April 2012

Jean Paul Gaultier's Blonde Ambition x Diet Coke Limited Edition Bottles

So you'll remember THIS piece I wrote a few weeks back about Jean Paul Gaultier's collaboration with Diet Coke Europe as their new Creative Director.
Well following-up the three short fashion films he starred in alongside some fashwanista puppets, the designer has now released his limited-edition bottles - and one of them reminds me of someone, hmm, who could that be?

A little *Blonde Ambition* on the side with your soft drink Madame? 
Yup, JPG's designs include one bottle which channels Madonna circa the conical-bra years (1990), and another which is inevitably clad in Breton stripes (très parisienne) - and both are very similar to JPG's signature stripes and sexy corsetry designs, seen across the packaging for his Classique and Le Male fragrances.
A third tattooed bottle will also be released later in the Summer.

The print campaign for the new bottles was shot by 
Stéphane Sednaoui and features a model whose face is concealed, as she/he holds up images of JPG's face instead - but let's all just guess Andrej Pejic, because we know it's him. Probably.
The two new designs are available to buy now throughout select retailers in Europe only, and just in case you didn't already know, JPG will be designing costumes for Madonna's upcoming MDNA tour, so check back here v soon for some exclusive sketches!  

In the meantime, check out the full Diet Coke x JPG campaign below and the official TV ad:

Images © Diet Coke Europe


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