Tuesday, 20 March 2012

THE ROW x Superga for Harvey Nichols


The Olsen twins have been making us green with envy over their simple but stylish aesthetic for years - evolving from trendsetting paired down, layered boho chic to full-on urban glam which has seen them hailed as style icons by basically everyone, including ELLE, Harpers Bazaar and Vogue, who described their AW11 collection as, "Ineffable cool and elegance and agelessness".
So it's no surprise then that the pair have collaborated with iconic Italian footwear label, Superga, to launch a new range under their fashion label THE ROW, which will be available exclusively to Harvey Nichols.

The Row is a high-end label (with a high-end price-tag) which evokes the modern tailoring and fit that is synonymous with Savile Row here in the UK, hence the loosely derived name; and was nominated for a prestigious CFDA Award in 2011 for best women's wear collection. The new capsule collection for Superga incorporates The Row's classic design signature across a range of sneakers re-imagined in luxe cashmere from the footwear brand's 2750 styles, and comes in three colour ways - grey, black and navy - each pair featuring a gold rivet embellishment (from The Row's handbag line) and a very subtle The Row logo. 

The collection marks the twins first designs for the footwear brand after being appointed creative directors in September 2011 as part of its 100th birthday.

Available in late March priced at £250 from Harvey Nichols Knightsbridge only (not online).


All images © Harvey Nichols



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