Tuesday, 20 March 2012

Playboy x A Hint Of Sarcasm

Tongue-in-cheek always works wonders for flogging a product when it comes to ad campaigns, and this new one from the South African edition of Playboy magazine wins all the gongs this week.
Featuring three print ads called Deforestation, Silicon Valley and Crack Addiction - the campaign does a fantastic job of clever side-eye, shade-throwing at robot-eyed, plastic-but-not-so-fantastic, highly-sexualised imagery of women - and their missing landing strips. 
I think they're commonly known as Glamour models and Playboy bunnies - someone just throw 'em all in a cage with a couple of carrots and be done with it!



Images © Y&R / Playboy


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