Thursday, 8 March 2012

BFC LONDON show ROOMS: Los Angeles

Louise Gray AW12

Mary Katrantzou AW12

Nicholas Kirkwood AW12

If you haven't heard of the LONDON show ROOMS initiative, it's a series from the BFC (British Fashion Council) which provides a unique opportunity for the emerging stars of British design to promote their work outside of London, and build awareness in a different market - as well as garner interest from potential new stockists.

The pop-up showroom, which is managed with the help of international marketing, media and sales advisers, provides a core element of the BFC's support and mentoring scheme for the most-promising UK designers.

The series has previously popped-up in Paris, New York and Hong Kong, with BFC/Vogue Designer Fashion Fund shortlisted designers, and Fashion Forward alumni including Erdem; Jonathan Saunders; Marios Schwab; Mary Katrantzou; Nicholas Kirkwood; Peter Pilotto; Richard Nicoll; Louise Gray; Roksanda Ilincic and Todd Lynn.

Now for the second year running, the cream of London's design talent is returning to Los Angeles to give West Coast buyers, stylists and press the opportunity to view their latest collections in a unique space at the ACE Gallery.

Names taking part in the showcase for 2012 include Louise Gray; E. Tautz; Marios Schwab; Jonathan Saunders; Mary Katrantzou; Nicholas Kirkwood; Richard Nicoll; Peter Pilotto; Todd Lynn and Roksanda Ilincic.
The LONDON show ROOMS in LA kicks off on Tuesday 13th March and runs until Thursday 15th March, daily at 10am - 7pm. Ace Gallery 5514 Wilshire Boulevard, Los Angeles CA 90036.


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