Thursday, 23 February 2012

#Music Next Big Thing: Jessie Ware

A while back I wrote about a certain someone called Emeli Sandé right here on this site, predicting she would take the music world by storm and well, er, I was right! I've also opened your ears to the hip hop sounds of US-based femcee Brianna Perry recently, with her track that is going to be ALL over the airwaves and on your iPods soon, "Marilyn Monroe" - read my piece about that

So I'm polishing off my 'girls that rock' crystal ball all over again, because last night I saw South Londoner Jessie Ware perform at the Boston Arms, and I haven't heard such velvety vocals since Sade - and Jessie's a pretty smooth operator too
Part of the ever-growing neo-R&B scene, Jessie has already collaborated with Joker, Sampha, and most notably with SBTRKT on his debut album "Right Thing To Do". Her first solo single, the hauntingly beautiful "Strangest Feeling", went a little under the radar, but she's quickly moving into her own lane and her upcoming single "Running" is without doubt going to put this vocal powerhouse firmly on the UK music map.
A collaboration with producer Julio Bashmore and the Invisible's Dave Okumusing, "Running" is a slow-burn track that fuses her impassioned sultry tones with a mix of echoey drums and slinky guitar, and totally rewinds me back to an 80s groove meets a bit of a 90s Mantronix vibe. The video for the song, directed by Kate Moross, features Ware performing in an empty bar looking glam (with styling by Silver Spoon Attire) while teasing the camera with some seriously sessy poses. “Jessie came to me with a clear vision of what she wanted to create, and it was my job, along with an amazing crew to bring it to life,” Kate explains. “Jessie was so powerful in front of the camera, the edit is pure performance. You never want to take your eyes off her.” 

"Running" is out via Universal Music on April 2 featuring remixes by UK bass duo Disclosure, with Jessie's yet-to-be titled debut album due out this summer. 
Listen and fall in luuuuuuurve! below:


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