Monday, 20 February 2012

Just In Case You're Not On The Frow For Burberry AW12....



This is SO Burberry. Releasing a trailer ahead of their AW12 show in London today that is. You know, the show YOU ARE NOT invited to, or me, which is interesting, because the PR for Burberry forced me (and the rest of the UK fash journo's I was with) to go to the brand's new store launch during Stockholm Fashion Week - I mean, who goes to store launch parties anyway, apart from waiters, David Walliams and people wanting to be papped next to a handbag they can't afford? 

So the fact that I'll be watching Christopher Bailey trying to out-do his faux snow fall last season on my iPad, is rubbish really. Maybe next year I should cover myself head-to-toe in Burberry check wrapping paper, a giant bow and a gift tag that says "Please deliver to front row next to Douglas Booth". Or alternatively I could just wear one of their signature trench coats with nothing on underneath and try flashing security.

Anyhoo, the show is streaming live from 4pm today (GMT) at www.Burberry.com. You'll be lucky if you can watch it without having to refresh your screen about 100 times, after it's crashed while you were being annoyed by Alexa Chung with whatever Brit rock band member she's interviewing on Burberry-cam (and poss sh*gging off-cam).
In the meantime, watch the trailer below:




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