Friday, 24 February 2012

James Franco x 7 For All Mankind

Just because he doesn't have enough to do already, actor/documentary-maker/artist/author and model James Franco, has now turned his hand to creating a fashion marketing campaign for denim label 7 For All Mankind.
Described by the label as an 'unorthodox campaign', Franco's collaboration with the brand is intended to be an 'innovative multimedia experience that embodies the brand's California roots and 'forever cool' aesthetic'. Anotherwords, some really hot girls and boys hanging out looking cool in denim with a retro-esque feel under the hazy Californian sun.

Lily Donaldson stars in the campaign alongside Henry Hopper - son of the late Dennis Hopper, and actress/model Amber Anderson - all handpicked by Franco as they embody that West Coast lifestyle vibe. Evoking the tale of a hedonistic house party in Malibu one weekend, the film fuses fashion, fun and sexuality.

The campaign features 10 individual videos, predominantly starring Donaldson showcasing pieces from the new SS12 collection, and the three-hour full-length version will be premiered at the "Rebel" art exhibition at LA's Museum Of Contemporary Art in May. Watch the first short which was released recently below, and can I just say.....I should SO be living this life....


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