Monday, 27 February 2012

Inez & Vinoodh x Nina Ricci SS12

Peter Copping called upon photography duo Inez & Vinoodh to direct a short fashion film promoting the Nina Ricci SS12 collection, and the result is a journey through the luxury fashion house's heritage and its new progressive vision.

Shot in Long Island, New York, starring Raquel Zimmerman, the film fuses Copping's aerial and romantic aesthetic with Inez & Vinoodh’s deep and strange world, which unfolds with Zimmerman dancing and posing in an almost trance-like state, while creepy horror-meets-sci-fi-esque music plays to build up the atmosphere. The film also features some of the print pieces which became a talking point in Copping's SS12 modern revival of Ricci's blossom and bloom prints, created for the designer by Zina de Plagny in the 1930s.
Think a dab of L’Air du Temps, but with a modern edge....

The film will be broadcast in Nina Ricci stores from Feb 27 and shown at the Paris Fashion Week show on March 1st.


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