Monday, 20 February 2012

"Girls" x Proudrace By Samantha Lee


"GIRLS” marks the first collaboration between Philippines-based fashion label Proudrace and young rising film maker and visionary Samantha Lee, showcasing their SS12 campaign while fusing elements of isolation, urban decay, freedom and motion into an edgy love story about style and girl gangs.

Think vintage California meets 90s grunge skater girls with tats, semi-shaven heads and swagger - and you have a gritty but beautiful tale of underlying romance and angst, starring underground artists Mei Bastes of Meiday and An Estrada of Your Evil Twin

With music by Bee Eyes, the video is shot in B&W and continues the brand's interpretation of the grunge counter culture through a minimal and genderless aesthetic.


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