Saturday, 4 February 2012

First Look: Marni x Sofia Coppola H&M Video

Take Brian Ferry's "Avalon" (slick), add Imogen Poots in Morocco (I heart), and mix together with a Marni clothes-and-accessories-fest, and you've got Sofia Coppola's new ad for Marni x H&M.

There's lots of Imogen posing and hanging out of car windows smiling (with the wind in her hair, naturally) and generally flouncing around looking pretty in super cute dresses from the new line. There's also a little fling-ette *thing* with a cute guy she meets at a party; and the Coppola-esque element is seen in drive-by shots of majestic sun-kissed Moroccan landscapes. 

In fact, watching this ad just transports me back to the rich, exotic and intoxicating combination of spirituality and sensuality within Marrakech. I was mesmerised once by its beauty, and now I've fallen in love all over again... 


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