Sunday, 5 February 2012

Fabulous 50s! Prada SS12 Womenswear Campaign (VIDEO)

Of course Prada's SS12 women's campaign vid was going to be a retro nod to the 50s era, just as its Milan Fashion Week show was.
Set in a gas station (sounds better than petrol station, which just makes me think of BP and bunches of drooping carnations on the forecourt), the video is set to a constantly re-tuning radio dial with melodies that remind me of shopping mall music, Hawaiian beaches and Chris Isaak (must be that twangy guitar thing), eventually closing with Ariel Pink and Matt Fishbeck’s Holy Sh*t.
Pastel shades, pleated dresses, vintage-inspired bling and to-die-for studded handbags all make an appearance, along with the hotrod-meets-go-Grease-lightning heels that are begging to say hello to my wardrobe. Never mind 'running in heels' - with those babies, you'll be burning up the streets, vroom vroom!

Images © Prada


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