Wednesday, 8 February 2012

Charlotte Free x Wildfox Couture SS12

Words cannot describe how much I'm loving US brand Wildfox Couture's SS12 lookbook right now - but I think the words OMG GIRLIE CUTE EXPLOSION!! might cover it.

Starring internet chick Charlotte Free just hanging out in Hawaii, lensed by photographer Mark Hunter, the Spring/Summer collection is a mix of beach cool, vintage inspired skirts, belted tutu's, slinky shorts and slogan-emblazoned sweatshirts, tees and tanks - all infused with a hot flamingo pink and pretty pastel colour palette, set off by Charlotte’s punk-ish pink hair.
There's also an 80s vibe going on and an element of childhood nostalgia runs throughout - think Care Bears, Rainbow Bright, bubblegum flavoured lipgloss and strawberry shortcake slush puppies, and you're on the right track. 
I think next time they need a muse to roll around on the beach looking pretty in pink, they should ask me. Just sayin'.

To see the full lookbook, head HERE.

Images © Wildfox Couture


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