Sunday, 5 February 2012

Adidas Y-3 SS12 x Collier Schorr

Image © Adidas

This short film for Adidas's Y-3 SS12 campaign is just a little bit beautiful, perfectly capturing the mood and aesthetic of Yohji Yamamoto's newest designs for the brand. In case you're wondering what Y-3 stands for - the “Y” represents Yohji Yamamoto, the “3” represents adidas' three signature stripes. The collaboration between the renowned Japanese designer and the sportswear brand back in 2002, was heavily influential in re-shaping the direction of performance sportswear design.
But back to the video, which is entitled “The Precipice” and is set against a backdrop of 1960s Brasilia, with direction by Collier Schorr and styling by V Magazine's Jay Massacret.
An ominous soundtrack plays throughout this stirring but fictitious travelogue, along with excerpts of old sci-fi films and The Disintegration Loops by William Basinski. The cinematic journey visually explores the unnerving bond between human beings and their environment. 

I was inspired by the androgyny of Yohji Yamamoto’s designs to translate the clothing’s dualities onto screen and image. I was playing with a multitude of influences for the S/S 2012 campaign, inspired by the modernist literature and architecture that is in itself a fusion of political and architectural mantras, both dreamy and concrete.” (Collier Schorr, January 2012)


Related Posts Plugin for WordPress, Blogger...