Saturday, 7 January 2012

Selfridges' Bright Young Things

(L to R) Shaun Samson, Maarten van der Horst, Alex Mattson, Sorcha O’Raghallaigh

Selfridges continues to support and champion young British designers, with the return of the Bright Young Things initiative which debuted last year, to nurture up-and-coming talent. The project enables emerging fashion designers to showcase (and make money from) presenting selected items from their SS12 collections via three pop-up shops in-store. They also have the opportunity to communicate the ‘vision and essence’ of their work, assisted by Selfridges own stylists, through exclusive displays in the Oxford street and Duke Street windows.

This year’s Bright Young Things are: womenswear designers Sorcha O’Raghallaigh, Adam Andrascik, Maarten van Horst and Alice Lee; menswear designers Shaun Samson, Astrid Anderson, William Richard Green, and Alex Mattson; and accessories designers Oliver Ruuger and T.lipop. Last year's names included Alex Noble, Kirsty Ward and Simone Rocha.

Alex Iancovici, Selfridges’ buyer for contemporary womenswear, said: “It is important to focus on the young designers. They are the future. We are constantly looking for new design talent, whether during London Fashion Week, graduate shows or in Paris trade markets, and these five ticked different boxes.

"They all really capture the breadth of the Selfridges customer. Masc has this very dark androgynous feel, while Maarten's work is very playful and colourful. Sorcha has worked with Nicola Formichetti and Lady Gaga, so it's really great to have her design exclusive pieces for us.

"The idea is for each designer to grow and become a prominent part of London Fashion Week. We really wanted to support the designers at a young age and give them a little boost

Sarah McCullough, Selfridges’ Windows and Concepts Manager, said: “Last year’s Bright Young Things windows scheme was so incredibly vibrant and original – particularly when viewed within the context of a luxury department store – that the decision to launch the project for a second year was an easy one. My team and I aim to create dynamic concepts all year round, but working with these young talents is really inspiring. Their vision, and the passion with which they execute their installations, is hugely exciting. We’re proud to be able to provide this platform for UK creativity.”

Image © Sorcha O’Raghallaigh

In addition to the Bright young Things, one of the Duke Street windows will also present the work of seven designers from the University of the Arts London's Future Map programme. Graduates to be featured are: Alex Kwan, Chieh Ting Huang, Joanna Mires, Jy Yeon Suh, Karin Soderquist, Matthew Nicholson and Pip Jolley.
The initiative launched this week and will run until the end of February.


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