Friday, 13 January 2012

Kristen Stewart x Balenciaga Perfume

Kristen Stewart on becoming the face of Balenciaga perfume:

Balenciaga has always stood out to me. Even when I first began to consider fashion, and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now.
The brand is just cool. That's the way it is. I feel drawn to it. It provokes on a number of levels. It isn't afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.' (WWD)

AHA!, so that's where they got their inspiration for the SS12 ad campaign and those 'just fell out of bed' hair-mops...

Balenciaga SS12 Campaign

Kristen Stewart as Joan Jett


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