Friday, 27 January 2012

First Look: Marni for H&M

The first image from Marni's collaboration with H&M has dropped, paying homage to Consuelo Castiglioni's signature aesthetic of contrasting prints, pattern and colour.
The ad, featuring British actress Imogen Poots - who was also the face of Chloe's fragrance last fall - is a dark and understated mix of vintage jewel-like tones, the fusion of geometric patterns against leopard and cheetah print, and a metallic swirly-print blouse with lace Peter Pan collar for €69.95 that I want already.

A little bit of text in the bottom left-hand corner of the image also reminds us that the campaign's creative director is Sofia Coppola.

Marni for H&M will be available on March 8th in 260 stores worldwide and online.


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