Monday, 2 January 2012

Brighton Rocks! Mulberry SS12 x Tim Walker


Images © Tim Walker

Following on from the sherbet hues and cutesy candy floss tones of its SS12 LFW show, Mulberry continues the sugary sweet theme for its latest campaign shot by Tim Walker, featuring Frida Gustavsson and Lindsey Wixson.

Paying homage to Brighton beach, the retrofied campaign includes giant sticks of rock and candy bags (the sort you fill with pink and white seaside nougat), nautical stripe deck chairs and models in khaki waterproof macs, scrunched down socks, strappy wedge heels and THAT dress which still reminds me of Refreshers ice lollies. Speaking about the season's overall inspiration, creative director Emma Hill told WWD, "I was looking at pictures of when I was growing up in the Seventies and holidays meant sitting on the beach with a cagoule on. It’s still very rooted in outerwear and she’s still very Mulberry and that English girl.”

Hence why the Bayswater and Alexa (which comes in a whole new range of skins and colours for SS12), also pop up on the beach. But I'm thinking they missed one crucial prop....




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