Thursday, 1 December 2011

Men Of Style: The Topman Generation


Topman - the champion of bridging the divide between high-end and affordable menswear -has now joined the world of online publishing, with the launch of "Generation", a cross-platform digital magazine (the first being a special double edition), which provides a “monthly interactive multi-media platform changing the online reading experience with a unique cultural insight into the worlds of fashion, film, music and art", (Topman 
Design Director Gordon Richardson).
The first edition, designed by M&C Saatchi with content direction from the former editor of Dazed Digital, John-Paul Pryor, features profiles on rising fashion photographers such as Damien Fry and Kate Cox; features on new menswear designers Lou Dalton, Matthew Miller, James Long, David Saunders and Shaun Samson; as well as interviews with The Chapman Brothers, Kirsten Dunst, Rankin and Yoko Ono appearing in the 'icon' section, (I like their thinking). There's also music writer Jeremy Allen's recollection of his first face-to-face meeting with the late Amy Winehouse, and a list of the greatest cult films you've never heard of (unless you're a real filmie that is). 




Generation is more 'piecey' in design, with its boxed images, retro scanlines and sliding background that kind of hides text so you can only read part of the headline? Basically what I'm saying is, it's not as sleek and stylistic as the mix of design and functionality over at Mr Porterbut whereas Mr P is very much 'men only', Topman Generation cleverly fuses content that girls can also appropriate as their own, because it's not just a man's world (cue James Brown).
Head HERE to read the debut edition.


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