Thursday, 29 December 2011

Balenciaga: Who's That Girl?

Balenciaga breaks with tradition for their SS12 campaign, ditching its usual crop of celeb and supermodel coat-hangers (Gisele, Stella Tennant, Karen Elson, Jennifer Connelly and Charlotte Gainsbourg), opting instead for four lesser known names - Laura Kampman ( top ten newcomer), 15-year-old Brit Rosie Tapner, Juliane Grüner (Balenciaga catwalk regular) and Kirstin Liljegren (listed in Scoop's new faces) - in a shoot helmed by lensman Steven Meisel, with makeup by Pat Macgrath and styling by Marie-Amelie Sauvé, naturellement.
The Paris-based fashion power house is synonymous with bringing something different to the table, and I like the way this campaign is stripped of all digital tweaking and almost goes back to basics - just add props, a photographer and models that look like they rolled out of bed and into whatever they could find on the floor.
It's fresh thinking, it's directional and ZOMG!, could this mean that fashion is finally embracing girls that don't brush their hair!? 

The first two images from the campaign featuring Kampman and Tapner are below:

Images © Steven Meisel


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