Wednesday, 12 October 2011

A Child Of The Jago SS12

"Corre and Armitage are acutely aware that the world their new child is entering will offer it no sympathy and give it no quarter. A Child of the Jago isn’t being raised to expect a warm welcome. It’s being brought up to cause trouble while it contrives to raise the bar." 

One look at the designs and styling from East London-based fashion label "A Child Of The Jago", and you'll soon realise there's a strong Vivienne Westwood vibe going on, and that might have something to do with her son Joseph Corre (formerly of Agent Provocateur) being one of its founders. Established in 2007 by Corre and Simon Armitage, the brand is normally associated with Menswear, with design signatures including swag jackets based on the local gamblers of Clerkenwell in the 1800s, 'Mack the Knife' suits and silk patch T-shirts. Designs always full of historical references, a kind of, contemporary Victoriana.
There was a slight change of direction with their SS12 showcase at this year's London Fashion Week though, as Womenswear pieces made their debut. Undoubtedly the choice of rock 'n roll royalty for the beautifully crafted clothes which exude attitude, the label is an edgy mix of cool grunge, quirky vintage, urban chic and music festival VIP all at once. It's also like the fashion equivalent of Charles Dickens and Courtney Love's love-child. SS12 menswear was all about the rock n rebellious, drawing inspiration from pirates (there's that nod to Westwood again), crossed with a dash of 19th Century classic tailoring. Womenswear was a mix of monochrome, prints and patterns, slick but girlie tailoring, cropped tie-front tops and t-shirt dresses with splash-on rock chick type graphics. Think sexy but dishevelled harlot of ye old London town, with a hint of 50s, 60s and 70s thrown in. 
With Vivienne herself, US PR Guru Kelly Cutrone and "The Hills" star and designer, Whitney Port, attending the show, one reviewer afterwards said: "It's shows like this that make fashion shows worth it... Inspiring, dynamic and fun. For all the beauty and splendour of it all, it's this raw edge that London is famous for. Long may it last!"
Watch highlights from the SS12 show HERE.


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