Monday, 12 September 2011

Prada AW11 Video Look Book: Real Fantasies

Prada has released its AW11 look book, or "Motionbook" if you prefer - a video entitled 'Real Fantasies', created to resemble a scrapbook-style showcase of their inspiration for the collection. Inspiration which includes home, interiors, and intimate perceptual spaces – all graphically represented through the close dialogue between fashion and art, particularly that of collage. Directed by James Lima with artwork by Jeroen Koolhaas and Lok Jansen; the look book features hand-drawn backdrops and animated models.
Real Fantasies will be available in a limited editon run of 50,000 copies, available in Prada stores worldwide.


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