Thursday, 15 September 2011

Harrods Launches New Online Fashion & Beauty Magazine 'The Review'

Image © Harrods.com


As part of a raft of new digital initiatives, Harrods.com is launching its debut online magazine, The Review, to coincide with London Fashion Week.
Edited by Nicola Copping, editor of Harrods.com, the new monthly online publication will feature exclusive editorial and video content focusing on fashion and beauty trends - both of which the store is an authority and leading commentator on. The Review will also enable customers browsing Harrods.com to bring their shopping experience to life via interactive and shoppable pages.
Readers can also instantly access interviews with top fashion designers, styling tips and find out about the latest must-have items in a column from one of fashion retail’s most prominent figures - Harrods Fashion and Beauty Director Marigay McKeeThe September issue of The Review will launch tomorrow (Friday 16th), just as the fash-pack lands in London for the SS12 shows. The first issue will feature the season's key fashion trends and also an interview with British designer and visionary, Antonio Berardi, who counts Gwyneth Paltrow, Victoria Beckham and Rihanna among his celebrity clients. 
Speaking about the new online magazine, Copping said:

“With the launch of The Review, we are aiming to provide an enhanced experience for our online customers by delivering unique and captivating editorial content, including interviews with designers, buyers’ picks, exclusive products and major launches.”

As part of their wider digital strategy, Harrods also plans further developments, including a new mobile site and a search marketing initiative, both of which are designed to help drive the store’s online presence.

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