Wednesday, 7 September 2011

Dior's J'Adore Starring Grace Kelly, Marilyn Monroe & Marlene Dietrich

Hollywood icons Grace Kelly, Marilyn Monroe and Marlene Dietrich have been digitally reincarnated on film for the latest J'Adore fragrance campaign from Dior, starring brand ambassador Charlize Theron.
Created by Oscar winning director Jean-Jacques Annaud - the man behind Brad Pitt's Seven Years In Tibet and Jude Law's Enemy at the Gates - the film was shot in the Palace of Versailles' Hall of Mirrors with cameos by Kelly, Monroe and Dietrich backstage at a fashion show courtesy of special effects treatments. Set to Gossip's Heavy Cross as a backing track, the 90-second short film shows Theron air-kissing Kelly who appears as her character from the movie High Society. Dietrich appears dressed in a top hat, suit jacket, stockings and suspenders, as her character from the 1930 film Morocco; while Monroe plays out her role as sex-symbol, posing and playing up to the paparazzi.

The three screen icons were revived for the ad campaign due to their association with the luxury fashion house over the years. Monroe appears in the new ad wearing a gold lame dress designed by William Travilla that she wore as the "world's most fabulous gold digging blonde" Lorelei Lee in Gentlemen Prefer Blondes - the same gown she was sewn into by Travilla for the 1953 Photoplay Awards. Kelly meanwhile famously wore a white Dior gown to her engagement party with Prince Rainier of Monaco in 1955; and Dietrich accepted the role of the femme fatale in French film L'Alibi only after her demanding wardrobe requests were met, "No Dior, No Dietrich," she told studio executives.


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