Monday, 15 August 2011

A Very Gaga Christmas

Image © Barneys
Barneys is to collaborate with the Queen of the lil' monsters herself, Lady Gaga, to bring a North Pole style workshop to its Madison Avenue store windows and fifth floor, in mid-November.
The Christmas ad and in-store campaign is the brainchild of Creative director Dennis Freedman, artists Eli Sudbrack and Christophe Hamaide Pierson, and of course....Nicola Formichetti, Creative director for basically-anything-to-do-with-Lady-Gaga. The store will brand all packaging and shopping bags throughout the season with the Gaga Workshop designs (pics above), and a range of limited edition gifts will also be on sale - but no, they won't include fairies for the top of your tree clad in mini meat-dresses. Barneys will however donate 25 percent of the proceeds from the items sold, to a charity of the singer's choice.
Mark Lee, CEO for Barneys said: “Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon. Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.
But don't worry if you can't make it to New York, will also be launching a digital version of the Workshop, so there's no excuse not to gift someone a stocking filler! Joy to the Haus of Gaga and Hark the Herald Monsters sing....


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