Thursday, 28 July 2011

Topshop Launches 'Edited By' In London And Manchester

Topshop is soon to launch ‘Edited By’ in their existing Edited space at 286 Regent Street and the new Edited space within their Manchester Arndale store.
Started in January 2011, the concept of the Edited space in London was to provide a destination for fashionistas seeking out the very best of the Oxford Circus store, featuring hand picked items from Topshop’s Design Director Jacqui Markham. With new additions added each week, plus the convenience of its own changing room and till point, Edited offers a more chilled out shopping experience, but still offering easy access to Topshop's main store.  

‘Edited By’ will now invite fashion mavericks in, to guest edit the space. Selecting key premium and basic pieces from the mainline, as well as Topshop Boutique, the guest editor will choose key items they feel represent their aesthetic. This is a true sneak-peek into the hot-picks and tastes of some of London’s style visionaries, and their interpretation of what’s available in London’s largest fashion emporium. The guest editor’s influence will also be reflected with a personally selected music playlist and a selection of books and magazines which are inspirational and relevant to them. 

‘Edited By’ will launch both instore and online on 2nd August for a two week period, continuing on a monthly basis with new guest editors taking over the space every month. The concept begins with Dazed and Confused’s Senior Fashion Editor and long term Topshop collaborator Katie Shillingford, whose selection will be available in both the London and Manchester Edited spaces. With an eclectic and directional personal style, her experimental approach to fashion is guaranteed to bring a diverse range of Topshop pieces together. 


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