Saturday, 21 May 2011

Vivienne Westwood and Marie Claire Collaborate With People Tree

For the first time ever, Vivienne Westwood has joined forces with international fashion magazine Marie Claire, to launch an exciting global project that both drives awareness of deforestation and influences the current trend of up-cycling your clothes.
In Vivienne’s own words ‘Buy less, choose well’.
Rainforests play a vital role in maintaining a stable global climate and environment; they are vital to the survival of all 7 billion of us. Deforestation is one of the largest contributors to climate change. Forests are on the global agenda; the UN General Assembly has declared the year 2011 as the International year of Forests.
To mark this year of change, Vivienne has designed a limited edition T-shirt dress exclusively for Marie Claire readers across the globe. Not only will the eco friendly design empower fashionistas, but all proceeds from the sale of the dress will support the forest tribes in Bangladesh, whose lives and livelihoods have been endangered by deforestation.
This global collaboration will also combine the sale of the T-shirt dress with a special Rainforest editorial section where Vivienne will act as Guest Editor, to be published in 24 editions of Marie Claire from May 2011.
To produce and sell the garment online, the magazine and the British Grand Dame of fashion have partnered with the Fair Trade organisation People Tree - who only use 100% organic fair trade cotton to manufacture their clothes, which are made entirely by hand, helping to create livelihoods for disadvantaged groups in Bangladesh, India and Nepal.
To buy the Limited Edition T-shirt dress for £28, go to peopletree.co.uk where £7 from each sale will also help support Forest Tribes.

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