Wednesday, 25 May 2011

Twenty Truths By John Smedley

John Smedley have launched a new collection entitled Twenty Truth's. Made up of 4 iconic styles that have been re-tweaked with a contemporary edge for 2011, the styles include the 'Bobby' v-neck and the 'Hunter' crew-neck for men and the 'Futura' v-neck and 'Trinity' roll-neck for women. All of which come in an extensive range of 25 colour ways for A/W 11, including new editions.

Each knit boasts the signature John Smedley tailored fit and also comes with its own limited edition label which educates the Twenty Truths of quality and attention to detail that goes in to every garment. Such as the knits being washed in local spring waters and hand finished in Britain, both unique to the John Smedley mills in Derbyshire.

To celebrate the launch of the collection, a special John Smedley installation has now opened in Selfridges, with knits priced at £99 and they are also available at John Smedley stores and the online boutique.


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