Saturday, 21 May 2011

Hooray Henry style with a twist: Brian Clarke Menswear SS11

Think 'Hooray Henry style', 'Sloanedom' and 'Classic Etonian Cool' and you'll probably conjure up images of conservative and privileged young gents in fancy uniform such as bespoke or tailored suits and bow ties, representing a restrictive group to whom which taste and class are a must. Or put quite simply, 'Posh Boys'!
The trend in hooray style is an on-going interest to menswear designers and always inspires the catwalks which in turn dictate what men on the high street will be wearing each season.
Now think of those old Etonian traditions, mix them with 'Oxbridge' style, and a bit of rebel flair (ditch the gees gees for a Harley), and you have Brian Clarke Menswear which for S/S 11 takes 'suited and booted' to a whole new level - tipping a hat to the modern progression of gent’s attire.
Based on Clarke’s imagination and inspiration of the ‘repressed gentleman’ muse, his S/S collection draws on English heritage, with a hazy nod to summer afternoons punting (anyone for Pimms?), with a tougher undercurrent, or if you like, twist. Bib-fronted pinstripe shirts with matching dickie-bows go all rough and tough on us teamed up with diagonal zipped nappa leather jackets in black or deep plum; and plaid shirts are paired down with cropped-below-the-knee suit trousers and twisted brogue ankle boots.
There's also a show-stopping royal blue cotton/nylon two piece suit, finished with button-fastened cuffs and a wet-look shimmer that will make other day-suit rivals look positively dull in comparison.
The Groucho Club better watch out, there's a new style posh boy in town and he's not afraid to say 'rahhhhh' (quite literally).
For more information, and pricing, which starts from £1250 for suits and £550 for Boots, go to


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