Saturday, 21 May 2011

Gareth Pugh Pitti 2011 - A Film by Ruth Hogben

As part of the Pitti Uomo in Florence, avant-garde British designer Gareth Pughwas invited to show a mini-collection designed specifically for the event; a challenge which Pugh accepted (outside of his normal London/Paris comfort zone).
Collaborating with filmmaker Ruth Hogben and model Natasa Vojnovic, Pugh produced a short film featuring six designs in a shining gold and opulent cobalt blue palette (colour is a first for Pugh), on fabrics which included neoprene and mirrored plastic. The collection drew inspiration from religious iconography and the city of Florence itself; so it's no surprise then that the designer chose to project his work on to the ceiling of the 14th-century Orsanmichele church, where fashionistas including Suzy Menkes and Diane Pernet gazed upwards.
Pugh himself described his designs as 'a precursor or mood-board' for his full collection to be show in Paris on March 2nd.
Speaking about the film, the designer told British Vogue: "We wanted to do something a little tongue-in-cheek towards Italy and towards Florence and the architecture here so that's why we have gold - it's seen in churches a lot and is veryVersace and Roberto Cavalli and Italian and then we have the blue to represent all the religious iconography".
The film mixes masculine with feminine, light with dark and fuses the historical with the futuristic. Watch it below....



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