Saturday, 28 May 2011

From Runway To Retail...Chanel Pops-Up In Saint-Tropez

After the Chanel Cruise 2012 presentation and dinner in Antibes, the fashion house opened a temporary boutique in Cannes in May - and now, from June 1st to October 10th, another pop-up shop will open in St. Tropez selling the Spring/Summer 2011 collection, which includes pieces from the pre-fall Metiers d'Art line, make-up, handbags and also showcases gowns worn by A-listers and Chanel fans Keira Knightley and Penelope Cruz.
And if you're wondering why Chanel chose St. Tropez for its latest Summer base, well just ask Creative Director, the Kaiser (Karl Lagerfeld), who says it's his kind of town. "I've spent many, many years of my life here. I know Saint-Tropez like I know Paris". 
Visit the pop-up at Hotel La Mistralee, 1 Avenue Gen Leclerc, St Tropez.


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